Hotel Nikko
THE CHALLENGE
Establish a clear and cohesive brand identity on social media
Build an engaged community and partner with local organizations
Increase website traffic and bookings
THE SCOPE
Social Media Strategy
Social Media Management
UGC & Influencer Management
Content Creation
Community Management
THE feed
A cohesive feed that aligns with the brand identity and showcases the hotel’s events, offerings, luxurious details, and dog-friendly amenities.
The results
Execution of the social media strategy over seven months resulted in 70% increase in impressions, 65% increase in engagement, 170% increase in video views, and 48% increase in website traffic.
the community
Partnered with neighboring businesses in Union Square, San Francisco to bring together the dog community for the first annual Holiday Illuminations Dog Walk.
The Marketing Campaign included social media, partner collaborations, email, and Eventbrite.
The results
The campaign increased the CTR to 12.7%, had an email open rate of over 42%, and generated over $40K in hotel room bookings.
